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Tinder leverages geolocation, Ok Cupid uses algorithms, and many apps rely on social context (take the dating site Farmers Only, for the agriculturally inclined).
As design research and human-centered innovation continue to scale and adapt to the digital age, here are three lessons design researchers can learn from online dating:1.
By synthesizing quantitative and qualitative data, we designed a more accessible tool that leveraged relationships with existing local service providers — not the mobile-first solution that seemed obvious from statistical data at first glance.2.
Based on this data, we were inspired to explore opportunities that would connect youth with resources using smartphones.Instead of looking at blueprints or sketches of a waiting room, patients can walk through one in VR and modify its appearance and layout to suit their needs and preferences.These immersive experiences could provide design researchers with valuable insights that might not be readily apparent using more conventional research methods.3. ” As a design researcher on the dating scene, I start many of my personal and professional conversations with this question, whether I am getting to know an Ok Cupid date or speaking with physicians to understand treatment costs.In both situations, asking the right questions helps me figure out if the interviewee will fall in love, either with the product my firm Artefact is designing or in the case of Ok Cupid, with me.
Market researchers are also examining the average length of relationships that result from different dating apps.